The "I wants"

Six x 120 minute interviews later and we are working hard to find at what age the "I wants" kick in and how parents handle it. What makes them give in and what makes them stay strong?  When is it Ok to give in?  Fascinating stuff, brilliantly handled by our friends at 100% Cotton and we're there to record and disseminate it.   Top of the pops are One Direction, Bandz, BornAgain Babies and Monster High Dolls.  Of course everyone knew the words to "Let It Go" from the film Frozen.  Thank Goodness I have boys!